Printers and monitors produce colours in different ways. When you view an image on a monitor, it is made up of pixels (tiny squares) which are displayed using red, green, and blue lights. When your image is printed the pixels are reproduced using tiny dots of coloured inks.
As the monitor projects white light directly into your eyes, images will appear brighter and more saturated when compared to print. Paper relies on a external light source and its brightness is dependant on how much it can reflect, since some portion of the light is either absorbed or scattered by the paper and ink the image may appear differently when compared to on-screen. Professional photographers and designers use a colour managed system to gain a better estimate of the printed output.
Laptop screens are not recommended for accurate colour management due to the limitations of the output and glossy screen can produce glare and interfere with the colour perception.
How does Clickonprint ensure it's prints colours are correct?
Our photobooks are printed using ISO standard colour profiles with a dedicated colour management system. All our printing presses are tested and calibrated using devices called densitometers and spectrophotometers to check our colour output is accurate to the ISO standards. We employ the services of dedicated colour management experts to ensure we produce consistent and correct colours.
Utilizing HP Indigo and HP DreamColour technologies, Clickonprint is Australia most awarded photobook supplier winning both National and State print quality award in 2008 and 2009.
Advanced Colour Management information can be found here: http://support.clickonprint.com.au/forums/66763/entries/57426
Troubleshooting Photos - Monitor to Print Differences: